Microsoft Experience

While at Microsoft, the owner and CEO of Blue Web Creative worked with multiple groups on small and large scale projects. Below is a list of his experience and responsibilities during that time.

  • Responsible 28 customer facing marketing sites including http://www.microsoft.com/sql, http://www.microsoft.com/forefront & http://www.microsoft.com/biztalk sites.
  • Developed Search Engine Optimization strategy and content guidelines for marketing sites.
  • Worked with multiple stakeholders on requirements and web plans for long and short term marketing initiatives, including Search Engine Optimization.
  • Responsible for usability testing on next generation sites for standardization navigation across multiple product web sites.
  • Responsible for establishing appropriate Key Performance Indicators (KPIs) across the product sites for measuring success and implementing actionable and measurable changes.
  • Responsible 28 customer facing marketing sites including http://www.microsoft.com/sql, http://www.microsoft.com/forefront & http://www.microsoft.com/biztalk sites.
  • Developed Search Engine Optimization strategy and content guidelines for marketing sites.
  • Worked with multiple stakeholders on requirements and web plans for long and short term marketing initiatives, including Search Engine Optimization.
  • Responsible for usability testing on next generation sites for standardization navigation across multiple product web sites.
  • Responsible for establishing appropriate Key Performance Indicators (KPIs) across the product sites for measuring success and implementing actionable and measurable changes.
  • Responsible for WebTrends maintenance and support for all profiles on the MSDN and TechNet websites.
  • Established click tracking strategy to facilitate site managers and management decisions for marketing on the new look and feel.
  • Responsible for conducting consumer and business stakeholder research to facilitate forward looking strategy on http://msdn.microsoft.com and http://technet.microsoft.com.
  • Primarily responsible for the Communities and Downloads section of the websites. Secondary responsibilities include web metrics and Web 2.0 strategy.
  • Worked on strategy for implementing MSN ads on MSDN and TechNet